In Switch, Chip and Dan Heath give managers, parents, and reformers a behavioral-science toolkit for why mandates and willpower stall—and what actually moves people.

Culture· 1d

CChip Heath· Culture · 1 source · Oct 10, 2026Story

Structure, not merit, decides which ideas endure

Ideas spread when built with six checkable traits, not when they are merely true or important.

Culture· Oct 10, 2026

Facts from Wikidata (CC0).

Chip Heath

American writer

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CChip Heath· Culture · 1 source · 1dStory

Heath brothers explain stalled change with rider, elephant and path

In Switch, Chip and Dan Heath give managers, parents, and reformers a behavioral-science toolkit for why mandates and willpower stall—and what actually moves people.

Culture· 1d

CChip Heath· Culture · 1 source · Oct 10, 2026Story

Structure, not merit, decides which ideas endure

Ideas spread when built with six checkable traits, not when they are merely true or important.

Culture· Oct 10, 2026

Facts from Wikidata (CC0).

Chip Heath across IJR

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About Chip Heath

Chip Heath is an American academic. He is the Thrive Foundation for Youth Professor of Organizational Behavior at the Stanford Graduate School of Business, and the co-author of several books.

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Occupation: writer
Born: July 19, 1963

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Chip Heath across IJR

Studio characters

Chip HeathAll the charm, none of the schedule.

Ask Genius by OpenServe about Chip Heath Create in Studio Build a game Watch videos