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Heath brothers explain stalled change with rider, elephant and path
In Switch, Chip and Dan Heath give managers, parents, and reformers a behavioral-science toolkit for why mandates and willpower stall—and what actually moves people.
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About Chip Heath
Chip Heath is an American academic. He is the Thrive Foundation for Youth Professor of Organizational Behavior at the Stanford Graduate School of Business, and the co-author of several books.
Everything about Chip Heath →- Occupation
- writer
- Born
- July 19, 1963