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Red Buttons — news, coverage & facts — IJR

The Red Buttons Show

In 1952, Buttons received his own television series, The Red Buttons Show, first seen on CBS and later on NBC. It was the number-11 show in prime time in 1952, and the comedian was extremely insistent on using fresh material. During the show's three-year-run, Buttons was notorious for his treatment of the writing staff, and comedy writers came and went regularly. As columnist Dorothy Kilgallen reported, "Three of Red Buttons' writers are ready to pack up and head for the booby hatch. The funnyman's temperament is just too exhausting to take. The trio of script writers have already announced they will not be part of the comedian's pending Hollywood movie assignment." TV Guide, noting the format changes of the show from variety to situation comedy, said his "status as a TV comedian has been going up-and-down like a yo-yo for the past two years... He reacted to the heady wine of success like a small boy locked inside a candy store. He went out and bought a powder-blue Cadillac. He picked up a mink coat for his wife. He moved his family into a terraced apartment on Manhattan's swank Sutton Place. Then he began to fool around with his scripts. 'That,' he says now in what may go down as one of the most remarkable understatements of our time, 'may well have been a mistake.'

As a result of these misadventures, Buttons' sponsor General Foods disowned him at the end of his run and CBS let it be known that Red was welcome to look for work someplace else." The magazine article carried a melancholy postscript: "P. S. It was in Hollywood that Red found the writers he got along with so well. They were Harry Clork, Larry Markes, Sumner Long, and Lester Lee. We regret having to use the past tense, but it seems that between the time the foregoing story was written a few weeks ago and the time we went to press, all but Lester Lee went thataway." Buttons admitted to the revolving door of writers: "The critics have kidded a lot about all the writers I've had, and I have had quite a few. I quit counting at 87. Most of them were good writers but they just weren't right for me." TV Guide critic Dan Jenkins offered a jaundiced opinion about the comedian's variable TV fortunes: "Buttons has no comic traits of his own. He is not funny per se. A Jack Benny can be hilarious just standing with his arms folded, staring at an old lady in the front row, Buttons can't. He needs material. Buttons, to this reviewer, has always been a club-date man. He was fleetingly sensational when he first appeared on television, but of all the media, TV is the one that most demands staying power -- a basic talent which can rise above material and carry its own weight on off-weeks. Buttons, thus far this season, has displayed very little of it."

In 1953, during his TV popularity, he recorded and had a two-sided hit with "Strange Things Are Happening"/"The Ho Ho Song", with both sides/songs essentially being the same.