Popeye the Sailor

Popeye the Sailor is a radio serial that originally aired from 1935 to 1938 featuring characters from the King Features comic strip Thimble Theatre. History After the success of the 1933 Popeye the Sailor film series, NBC approached King Features about producing a radio serial in February 1934 but had trouble securing an agreement. After delays, NBC announced the series would premiere on September 10, 1935 as a three-times-a-week 15-minute show broadcast from WEAF at 7:15pm. The serial was sponsored by Wheatena, who paid $1,200 a week for the plug, but threatened legal action two weeks before the series premiere when it discovered King Features had sold the window display rights to IGA who was using Popeye to market competing cereals. Instead of eating spinach as in the film series, Popeye gained his power boost from eating four bowls of Wheatena. In early episodes, Popeye sang a variation on "I'm Popeye The Sailor Man" that went:I'm Popeye the Sailor Man