I Love New York

I Love New York (stylized ) is a slogan, a logo, and a song that are the basis of an advertising campaign developed by the marketing firm of Wells, Rich, Greene under the directorship of Mary Wells Lawrence used since 1977 to promote tourism in the state of New York, including New York City. The trademarked logo, owned by the New York State Department of Economic Development, appears in souvenir shops and brochures throughout the state, some licensed, many not. "I Love New York" is the official state slogan of New York. The logo was designed by graphic designer Milton Glaser in 1976 in the back of a taxi and was drawn with red crayon on scrap paper. The original drawing is held in the Museum of Modern Art in Manhattan. The song was written by Steve Karmen and its copyright was donated by him to the state. Logo The logo consists of the capital letter I, followed by a red heart symbol, below which are the capital letters N and Y, set in the rounded slab serif typeface American Typewriter.