“At a majority of breakfast tables, "if the coffee is good everything is good," a fact so significant in itself that no other argument is needed to prove the all-importance uniform success in the preparation of this one article.”
“There are...conditions both in the selection and preparation of the bean which apply equally to all varieties, and which, if observed, will add greatly to the satisfaction of lovers of coffee.”
“[C]offee was designed for man's sustenance and happiness as much as the golden grain, or the delicious fruits of mother earth.”
“My experience...leads me to the belief that two-thirds of the lovers of coffee are, from lack of knowledge, daily cheated out of the solid enjoyment of an ideal cup of coffee...It is...my design to try and point out how dealers may select and furnish, and how consumers may prepare coffee which will satisfy the critical palate.”
Quotes via Wikiquote (CC BY-SA), each with its original source.