Family
Family
Not who you're looking for? Others named Donald Norman: American academic
“People Propose, Science Studies, Technology Conforms.”
“When you have trouble with things—whether it's figuring out whether to push or pull a door or the arbitrary vagaries of the modern computer and electronics industries—it's not your fault. Don't blame yourself: blame the designer.”
“Change the attitude toward errors. Think of an object's user as attempting to do a task, getting there by imperfect approximations. Don't think of the user as making errors; think of the actions as approximations of what is desired.”
“Creeping featurism is a disease, fatal if not treated promptly. There are some cures, but, as usual, the best approach is to practice preventative medicine.”
“In the consumer economy taste is not the criterion in the marketing of expensive soft drinks, usability is not the primary criterion in the marketing of home and office appliances. We are surrounded with objects of desire, not objects of use.”
“The major problems facing the development of products that are safer, less prone to error, and easier to use and understand are not technological: they are social and organizational.”
Quotes via Wikiquote (CC BY-SA), each with its original source.
