LPGA Commissioner Calls Good Good Ad Fallout ‘Brutal’
LPGA Commissioner Craig Kessler called Good Good Golf’s Callaway ad, which showed a man shoving a woman, “brutal” and “heartbreaking,” as it drew criticism for appearing to depict violence against women. The backlash cost Good Good its Callaway partnership and other sponsorships, retail placement and a TV series; Kessler condemned the ad while urging room for accountability and learning from mistakes, drawing a parallel to his own apology for canceling an LPGA tournament round.
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About Callaway Golf Company
Callaway Golf Company is an American global sports equipment manufacturing company that designs, manufactures, markets and sells golf equipment, more specifically clubs and balls, also including accessories such as bags, gloves, and caps.
Everything about Callaway Golf Company →- Country
- United States
- Headquarters
- Carlsbad
- Inception
- 1982
- Website
- https://www.callawaygolf.com/, https://www.topgolfcallawaybrands.com/