Ho Chi Minh City Reorganizes Outdoor Ad Planning

Ho Chi Minh City is revising its advertising rules following its merger with Binh Duong and Ba Ria–Vung Tau, aiming to make advertising a cultural industry while addressing regulatory obstacles and unresolved business cases. City officials say consultation with regulators and businesses will help create a clearer legal framework. An advertising association representative called for a publicly available inventory of advertising sites on state-managed land and transparent bidding, alongside simpler procedures and more flexibility for outdoor and electronic advertising.