Give them a personality, a portrait — AI-generated or pixel-painted — and a voice of their own, then publish them to the open shelf where anyone can talk with them.
1IdentityName them and give them a tagline — or let the AI draft the whole character from one concept.
2PersonalityBio, definition, and example lines shape how they think, speak, and carry a scene.
3Voice & lookGenerate an illustrated portrait with AI (or paint a pixel one) and pick a speaking voice you can preview aloud.
4GreetingThe first thing they say to everyone who walks up — it sets the scene in their voice.
5ScenesWrite ready-made scene setups visitors start chats inside — yours show first, with your byline.
6PublishOne click puts them on the open shelf, where anyone can talk with them.
Grow & earnEvery chat and heart your characters get builds your public creator standing, and each published character gets a promotion link that carries your name. Rising standing (500 merit, 2 published works) is what gets the Earn program's reviewers looking. How payouts work →
Bring your cast from another platformThe Lab imports JSON character cards (TavernAI, SillyTavern, and JanitorAI exports) — definition, greeting, and example dialogue land straight in the wizard. No card file? Paste who they are into the AI drafter and rebuild them in one pass.
Ready when you are
A free account saves your drafts and puts your name on everything you publish. No card needed.