world's fair

History

In 1791, Prague organized the first World's Fair, in Bohemia (modern-day Czech Republic). The first industrial exhibition was on the occasion of the coronation of Leopold II as king of Bohemia. The exhibition was held in the Clementinum, and celebrated the considerable sophistication of manufacturing methods in the region during that time period.

France had a tradition of national exhibitions, which culminated with the French Industrial Exposition of 1844 held in Paris. This fair was followed by other national exhibitions in Europe. In 1851, the "Great Exhibition of the Works of Industry of All Nations" was held in the Crystal Palace in Hyde Park, London, United Kingdom. It was an idea of Prince Albert, Queen Victoria's husband.

The character of world fairs, or expositions, has evolved since. Three eras can be distinguished: the era of industrialization, the era of cultural exchange, and the era of nation branding.

Industrialization (1851–1938)

The first era, the era of "industrialization", roughly covered the years from 1850 to 1938. In these years, world expositions were largely focused on trade and displayed technological advances and inventions. World expositions were platforms for state-of-the-art science and technology from around the world. The world expositions of 1851 London, 1853 New York, 1862 London, 1876 Philadelphia, Paris 1878, 1888 Barcelona, 1889 Paris, 1891 Prague, 1893 Chicago, 1897 Brussels, 1900 Paris, 1904 St. Louis, 1915 San Francisco, and 1933–1934 Chicago were notable in this respect. Inventions such as the telephone were first presented during this era. This era set the basic character of the world fair.

Cultural exchange (1939–1987)

The 1939–1940 New York World's Fair, and those that followed, took a different approach, one less focused on technology and aimed more at cultural themes and social progress. For instance, the theme of the 1939 fair was "Building the World of Tomorrow"; at the 1964–1965 New York World's Fair, it was "Peace Through Understanding"; at the 1967 International and Universal Exposition in Montreal, it was "Man and His World". These fairs encouraged effective intercultural communication along with sharing of technological innovation.

The 1967 International and Universal Exposition in Montreal was promoted under the name Expo 67. Event organizers retired the term world's fair in favor of Expo, a term already popular in French language and used as far back as the Brussels World Fair in 1958. The Montreal Expos, a former Major League Baseball team, was named for the 1967 fair.

Nation branding (1988–present)

From World Expo 88 in Brisbane onwards, countries started to use expositions as a platform to improve their national image through their pavilions. Finland, Japan, Canada, France, and Spain are cases in point. A major study by Tjaco Walvis called "Expo 2000 Hanover in Numbers" showed that improving national image was the main goal for 73% of the countries participating in Expo 2000. Pavilions became a kind of advertising campaign, and the Expo served as a vehicle for "nation branding". According to branding expert Wally Olins, Spain used Expo '92 and the 1992 Summer Olympics in Barcelona in the same year to underscore its new position as a modern and democratic country and to show itself as a prominent member of the European Union and the global community.

At Expo 2000 Hanover, countries created their own architectural pavilions, investing, on average, €12 million each. Given these costs, governments are sometimes hesitant to participate, because the benefits may not justify the costs. However, while the effects are difficult to measure, an independent study for the Dutch pavilion at Expo 2000 estimated that the pavilion (which cost around €35 million) generated around €350 million of potential revenues for the Dutch economy. It also identified several key success factors for world-exposition pavilions in general.

Types

At present there are two types of international exhibition: World Expos (formally known as International Registered Exhibitions) and Specialised Expos (formally known as International Recognised Exhibitions). World Expos, previously known as universal expositions, are the biggest category events. At World Expos, participants generally build their own pavilions. They are therefore the most extravagant and most expensive expos. Their duration may be between six weeks and six months. Since 1995, the interval between two World Expos has been at least five years. World Expo 2015 was held in Milan, Italy, from 1 May to 31 October 2015.

Specialised Expos are smaller in scope and investments and generally shorter in duration; between three weeks and three months. Previously, these Expos were called Special Exhibitions or International Specialized Exhibitions but these terms are no longer used officially. Their total surface area must not exceed 25 hectares (62 acres) and organizers must build pavilions for the participating states, free of rent, charges, taxes and expenses. The largest country pavilions may not exceed 1,000 m2 (1⁄4 acre). Only one Specialised Expo can be held between two World Expos.

An additional two types of international exhibition may be recognized by the BIE: horticultural exhibitions, which are joint BIE and AIPH-sanctioned 'garden' fairs in which participants present gardens and garden pavilions; and the semi-regular Milan Triennial (not always held every third year) art and design exhibition, held in Milan, Italy, with the BIE granting official international exhibition status to 14 editions of the Triennale between 1996 and 2016.

World Expos

World Expos (formally known as International Registered Exhibitions) encompass universal themes that affect the full gamut of human experience, and international and corporate participants are required to adhere to the theme in their representations. Registered expositions are held every 5 years because they are more expensive as they require total design of pavilion buildings from the ground up. As a result, nations compete for the most outstanding or memorable structure—for example Japan, France, Morocco, and Spain at Expo '92. Sometimes prefabricated structures are used to minimize costs for developing countries, or for countries from a geographical block to share space (i.e. Plaza of the Americas at Seville '92).

In the 21st century the BIE has moved to sanction World Expos every five years; following the numerous expos of the 1980s and 1990s, some see this as a means to cut down potential expenditure by participating nations. The move was also seen by some as an attempt to avoid conflicting with the Summer Olympics. World Expos are restricted to every five years, with Specialized Expos in the in-between years.

Specialised Expos

Specialized Expos (formally known as International Recognized Exhibitions) are usually united by a precise theme—such as "Future Energy" (Expo 2017 Astana), "The Living Ocean and Coast" (Expo 2012 Yeosu), or "Leisure in the Age of Technology" (Brisbane, Expo '88). Such themes are more specific than the wider scope of world expositions.

Specialized Expos are usually smaller in scale and cheaper to run for the host committee and participants because the architectural fees are lower and they only have to customize pavilion space provided free of charge from the Organiser, usually with the prefabricated structure already completed. Countries then have the option of "adding" their own colours, design etc. to the outside of the prefabricated structure and filling in the inside with their own content.

Horticultural Expos

Horticultural Expos (formally known as A1 International Horticultural Exhibitions) are co-regulated by International Association of Horticultural Producers. Like Specialised Expos are organized in a precise theme—such as "Green Desert, Better Environment" (International Horticultural Expo 2023 Doha Qatar), "Growing Green Cities" (Floriade 2022), or "Building a Beautiful Home Featuring Harmonious Coexistence between Man and Nature" (Expo 2019).

The purpose of these exhibitions is to foster cooperation and the sharing of knowledge and solutions between countries, horticultural producers and agricultural industries by addressing the paramount issues of healthy lifestyles, green economies, sustainable living, education and innovation.

List of expositions

List of official world expositions (Universal and International/Specialised/Horticultural) according to the Bureau International des Expositions. The 1964 New York World's Fair was held without receiving approval from the BIE therefore it is not listed below.

Legacies

Remaining structures

Most of the structures are temporary and are dismantled after the fair closes, except for landmark towers. By far the most famous of these is the Eiffel Tower, built for the Exposition Universelle (1889). Although it is now the most recognized symbol of its host city Paris, there were contemporary critics opposed to its construction, and demands for it to be dismantled after the fair's conclusion.

Other structures that remain from these fairs:

1851 – London: The Crystal Palace, from the first World's Fair in London, designed so that it could be recycled to recoup losses, was such a success that it was moved and intended to be permanent, only to be destroyed by a fire in 1936.

1876 – Philadelphia: The Centennial Exposition's main building, Memorial Hall, is still in Fairmount Park, Philadelphia, and serving as the new home for the Please Touch Museum. The space under the entrance to Memorial Hall houses a scale model of the entire Exposition.

1880 – Melbourne: The World Heritage–listed Royal Exhibition Building in Melbourne, constructed for the Melbourne International Exhibition.

1893 – Chicago: The Museum of Science and Industry in Chicago is housed in the former Palace of Fine Arts, one of the last remaining buildings of the World's Columbian Exposition. In conjunction with the fair, the Art Institute of Chicago building was built to house conferences, as the World's Congress Auxiliary Building. The Garden of the Phoenix, a remnant of the Japanese pavilion, also survives. The intent or hope was to make all Columbian structures permanent, but most of the structures burned, possibly the result of arson during the Pullman Strike. The foundation of the world's first Ferris Wheel, which operated at the Exposition, was unearthed on the Chicago Midway during a construction project by the University of Chicago, whose campus now surrounds the Midway. Relocated survivors include the Norway pavilion, a small house now at a museum in Wisconsin, and the Maine State Building, now at the Poland Springs Resort in Maine.

1894 – San Francisco: The Japanese Tea Garden in San Francisco's Golden Gate Park is the last major remnant of the California Midwinter International Exposition. Large ornamental wooden gates and a pagoda from the 1915 Panama–Pacific International Exposition were brought in after the latter fair closed, making the Tea Garden a rare if not unique instance of a survivor that incorporates architectural features from two completely separate fairs.

Reuse of sites

Some world's fair sites became (or reverted to) parks incorporating some of the expo elements, such as:

Audubon Park, New Orleans: Site of New Orleans's World Cotton Centennial in 1884

Jackson Park, Chicago and the Chicago Midway: Site of the 1893 Columbian Exposition

Centennial Park, Nashville: Tennessee Centennial Expo in 1897

Forest Park, Saint Louis: Home of the Saint Louis Louisiana Purchase Exposition of 1904

San Diego: Panama–California Exposition (1915) and California Pacific International Exposition (1935)

Seattle Center: Century 21 Exposition in 1962

Flushing Meadows Park, Queens, New York City: Site of both the 1939 New York World's Fair and the 1964 New York World's Fair

Montreal: Expo 67

San Antonio: HemisFair '68

Expo Commemoration Park, Osaka: Expo '70

Riverfront Park, Spokane: Expo '74

World's Fair Park, Knoxville: 1982 World's Fair

Vancouver: Expo 86

Brisbane: Expo '88: now represented with the South Bank Parklands

Seville: Expo '92

Daejeon (Taejŏn): Expo '93

Relocation of pavilions

Some pavilions have been transported overseas intact:

The Argentine Pavilion from the 1889 Paris was relocated to Buenos Aires, Argentina until its demolition in 1932.

The Chilean Pavilion from 1889 Paris is now in Santiago, Chile, and following significant refurbishment in 1992 functions as the Museo Artequin

The Peruvian Pavilion from 1900 Paris was partially rebuilt in Lima, as home to the Military Academy of History.

The Japanese Tower of the 1900 World's Fair in Paris was relocated to Laken (Brussels) on request of King Leopold II of Belgium.

The Belgium Pavilion from the 1939 New York World's Fair was relocated to Virginia Union University in Richmond, Virginia.

The USSR Pavilion from Expo 67 is now in Moscow.

The Sanyo Pavilion from Expo '70 is the Asian Centre at the University of British Columbia in Vancouver.

The Portugal Pavilion from Expo 2000 is now in Coimbra, Portugal.

The United Arab Emirates Pavilion from Expo 2010 is now in Saadiyat Island in Abu Dhabi in UAE

The Bahrain Pavilion from Expo 2015 was relocated to Bahrain. The Azerbaijan Pavilion is in that country's capital Baku. The Chinese Pavilion was brought back to Qingdao and is on the site of the 2014 horticultural exhibition.

The Save the Children Italy pavilion from Expo 2015 was dismantled and re-built as school for Syrian refugee children in Lebanon.

Other legacies

Many exhibitions and rides created by Walt Disney and his WED Enterprises company for the 1964 New York World's Fair (which was held over into 1965) were moved to Disneyland after the closing of the Fair. Many of the rides, including "It's a Small World", and "Great Moments with Mr. Lincoln", as well as the building that housed the Carousel of Progress, are still in operation. The concept of a permanent world's fair came to fruition with the Disney Epcot theme park at the Walt Disney World Resort, near Orlando, Florida. Epcot has many characteristics of a typical universal exposition: national pavilions and exhibits concerning technology and/or the future, along with more typical amusement park rides. Meanwhile, several of the 1964 attractions that were relocated to Disneyland have been duplicated at the Walt Disney World Resort.

Occasionally other mementos of the fairs remain. In the New York City Subway system, signs directing people to Flushing Meadows–Corona Park remain from the 1964–1965 event. In the Montreal Metro subway at least one tile artwork of its theme, "Man and His World", remains.