William Post.

About William Post

William Post was an American businessman and inventor. Born to Dutch immigrants and raised in Michigan, Post became the plant manager for Hekman Biscuit company, a cookie company he worked for since he was sixteen years old. As plant manager, he was approached by Kellogg's to create a toaster pastry which later became known as the Pop-Tart, gaining credit for leading the team that invented the confection. He eventually became senior vice president of Keebler's until his retirement at age 56. After he retired, Post worked as a consultant and brand ambassador until 2003.