Production
Victorious is the fifth series created by Dan Schneider for Nickelodeon, after The Amanda Show, Drake & Josh, Zoey 101, and iCarly. Schneider first met Victoria Justice in 2005, when she was twelve and arrived to audition for the part of Lola Martinez on Zoey 101. Impressed by her energy and look, Schneider hired her and, after working with her on three episodes, called Nickelodeon to say, "I've got your next star." Justice continued her role on Zoey 101 until the series ended in 2008. In the meantime, Disney Channel, Nickelodeon's main competitor, had experienced immense success with franchises like Hannah Montana and High School Musical, which featured original songs and generated revenue through music as well as television. Seeking to "follow where the kids are", Nickelodeon executives asked Schneider to create a music-based show for the channel. Near the end of Zoey 101's run, Justice was summoned to meet with Schneider about a potential series starring her. Victorious is the first series on Nickelodeon to premiere in the 2010s decade. Big Time Rush's first episode premiered two months earlier, but its original pilot premiered in 2009.
While discussing possible concepts for the series during the meeting, Justice mentioned that she had attended a performing arts middle school. The idea intrigued Schneider, who recognized the appeal of a series concerning fame. "If there is anything I've learned about kids today—and I'm not saying this is good or bad—it's that they all want to be stars," said Schneider. Marjorie Cohn, who was then Nickelodeon's executive vice president of original programming and development, agreed. "Every kid thinks they're five minutes away and one lucky circumstance from being famous", Cohn stated. She noted that Schneider's iCarly, a sitcom about a girl who hosts a popular web show, was spurred by the rise of YouTube celebrities and has become a successful series for Nickelodeon.
On August 13, 2008, Nickelodeon announced that Justice had signed "an overall talent and music deal" with the company, agreeing to star in a then-untitled musical-comedy series about a girl who attends a performing arts high school. While discussing the show's premise, Schneider stated that while it would be nice if more children "wanted to be teachers and social workers" instead of celebrities, "At least in Victorious, you see a world where they're all working on the talent part." Nickelodeon Productions and the Columbia/Epic Label Group of Sony Music Entertainment agreed to co-produce the series as part of a partnership to develop talent and release their music.
Jerry Trainor, Perez Hilton, Josh Peck, Kesha, Nathan Kress, Drake Bell, Miranda Sings, and Jennette McCurdy have appeared on the series in cameos or as guest stars.
Season 1 of Victorious began filming on October 5, 2009, and ended on April 14, 2010, with 20 episodes produced. Season 2 began filming October 4, 2010, and finished filming on February 23, 2011. In August 2011, Victoria Justice confirmed that she was returning to the Victorious set, as Season 3 began filming on October 3, 2011. During the TV special 7 Secrets with Victoria Justice, Justice explained the weekly schedule the cast and crew operate on: scripts are issued to them on Sunday nights, the cast has table reads on Mondays and Tuesdays, then the episode is shot on Wednesday, Thursday and Friday and on Saturday, they watch a premiering of their show that is newly released to the public then.
Victoria Justice told M Magazine in August 2012 that "We will not be expecting a fourth season, this is the first time I've talked about it. I just found out a couple of days ago that we're not coming back. It's sad because I've been with Nickelodeon since I was 12 years old and I became a family with my Victorious cast. We spent a lot of time together and bonded for sure – I'll look back on the experience very fondly. It's a little shocking and a little bittersweet, but at the end of the day it might not be such a bad thing – we all want to do our own thing and continue to grow." The third season was split into two, thus making four seasons in total.
The series ended without a proper finale, a fact referenced in an episode of the series' spin-off, Sam & Cat, when the title characters' favorite show is cancelled and Cat asks, "What kind of network cancels a show without giving it a proper finale?"
