2013–2016: Dcypha Productions and Island Records
In 2013, Sway decided he wanted to return to his original plan of building a label and curating talent. Through his search he came across south London rapper/singer Tiggs Da Author, whom he took under his wing and signed to his revived Dcypha Productions label as well as signing YouTube star KSI.
He featured both new artists on his EP Wake Up his final release on 3beat records. The title track of the EP was produced by former Radio 1 DJ Zane Lowe and the track ‘Back Someday’ featured vocals from Ed Sheeran.
In 2014 the Dcypha team oversaw the signing of Tiggs Da Author to Sony RCA and subsequently in July 2015, Dcypha Productions became an imprint of Island Records/Universal Music Group. KSI became the first artist to be up-streamed.
In the same year Sway released a long-awaited third album entitled Deliverance, which describes as “an affirmation of my intentions”. The album was released with no lead singles or videos, as Sway wanted it to serve its true purpose as “a project to be discovered”.
The album would mark the first time that Sway would discuss his musical journey and previous health issues publicly, in hope that it will encourage and inspire people who face similar adversities. He also talks about becoming a father to his first child, Jalil.
The Dcypha roster continued to flourish and went on to sign acts such as singer/songwriter Sam Garrett, Battle rap champion Lunar C and British & Asian R&B star Arjun.
As a writer and producer, Sway amassed over a billion music streams worldwide across platforms such as YouTube, Spotify, Apple Music and he continues to work with emerging as well as accomplished artists.