Seasons 1 and 2 (1974–1976)
The pilot episode, entitled "Joe", aired on CBS on Monday, September 9, 1974, at 9:30 p.m. and immediately set a record by being the first television series ever to achieve a number-one Nielsen rating for its premiere episode, defeating the ABC ratings juggernaut, Monday Night Football in the process. ABC aired a college football game, Notre Dame versus Georgia Tech, to fill a gap one week before the start of the NFL season.
The episode opens with Rhoda Morgenstern traveling from her home in Minneapolis to New York City, where she was born and raised, for a two-week vacation, staying with her younger sister, Brenda (Julie Kavner). Brenda works as a bank teller and suffers from low self-esteem exacerbated by dating problems, similar to how Rhoda herself had experienced difficulty in dating in Minneapolis in the early years of The Mary Tyler Moore Show.
While there, she meets Joe Gerard (David Groh), a handsome divorcé who owns a wrecking company and has a ten-year-old son, Donny, whom Brenda babysits. Following Brenda's prompting, Rhoda and Joe meet and develop an instant attraction to each other which leads to their dating nightly for the duration of her vacation. After an argument about their feelings for each other, Joe asks Rhoda to stay in New York City, which she does, initially moving in with Brenda at 332 E. 64th Street (however, actual exterior shots are of 332 East 84th Street, between 1st and 2nd Avenues on the southeast end of the block).
Rhoda and Brenda soon realize that the small studio apartment can't hold them both, so Rhoda moves in with their parents Ida (Nancy Walker) and Martin (Harold Gould) at their apartment in The Bronx. Ida and Martin are the stereotypical Jewish parents. Ida is overbearing, overprotective, benevolently manipulative, and desperate to ensure her daughters find good husbands. Martin is her dutiful, mild-mannered husband. Ida initially goes to great lengths to baby her daughter. When it becomes apparent Rhoda is sliding into a rut by occupying her childhood bedroom, Ida forces her to move out for her own good.
As the weeks go by, the relationship between Joe and Rhoda quickly blossoms. By the sixth episode, "Pop Goes the Question", an insecure Rhoda asks Joe where their relationship is heading. His response is to invite Rhoda to move in with him. After some careful thought, and consultation with her sister and father, Rhoda accepts Joe's invitation, but within minutes of moving in decides that rather than living together out of wedlock she prefers to be married. Rhoda attempts to convince Joe that they are very compatible and would be a happily married couple. After some hesitation, Joe agrees and a wedding is planned.
Eight weeks into the series, on Monday, October 28, 1974, Rhoda and Joe were married in a special hour-long episode that broke several television viewership records. Heavily publicized, it became the highest-rated television episode of the 1970s, a record it held until the miniseries Roots claimed that achievement in 1977. Additionally, on the night of its airing it became the second-most-watched television episode of all time, surpassed only by the 1953 episode of I Love Lucy in which Little Ricky was born.
It was watched by more than 52 million Americans, over half of the US viewing audience, and is still the second most-watched primetime wedding (Max Klinger's wedding in the final episode of M*A*S*H had 110 million viewers but was not the main plotline). At the conclusion of the episode, Monday Night Football host Howard Cosell joked on ABC that he had not been invited to the wedding, and welcomed viewers back to the game. Hundreds of "wedding parties" were held by fans across the United States on the night of the episode to celebrate the television wedding, and within days the CBS-TV studios were inundated with wedding gifts sent in by fans for the fictional Joe and Rhoda Gerard. The episode was overwhelmingly praised by critics, widely touted as a "television phenomenon", "unlike anything that had happened on television for nearly twenty years", and garnered Harper her fourth Emmy award in 1975. Vogue magazine reported that people across the country had pulled off the road checking into motels, and that friends had canceled dinner invitations (feigning illness), just to watch Rhoda's wedding.
The wedding episode featured guest appearances by many of the main characters from The Mary Tyler Moore Show, including Mary Richards (Mary Tyler Moore), Lou Grant (Edward Asner), Murray Slaughter (Gavin MacLeod), Georgette Franklin (Georgia Engel), and Phyllis Lindstrom (Cloris Leachman). The only major characters who didn't attend were Ted Baxter (Ted Knight) and Sue Ann Nivens (Betty White).
In The Mary Tyler Moore Show episode "The New Sue Ann", airing Saturday, October 26, 1974, two days before "Rhoda's Wedding", the characters frequently discuss the upcoming event and buy wedding gifts. At the end of the episode Murray and Lou leave the TV station to drive Mary to the airport. During "Rhoda's Wedding" it is revealed that on a lark Lou and Murray have decided to fly to New York with Mary to surprise Rhoda. Her frequent nemesis, Phyllis, who intentionally had not been invited, nonetheless flies in for the wedding, and Mary and Rhoda's friend, Georgette, drives in from Minneapolis.
During the episode, Phyllis asks for the opportunity to participate in the wedding and is appointed the responsibility to pick up Rhoda at Brenda's Manhattan apartment and drive her to her parents' apartment in the Bronx, where the ceremony is being held. The self-absorbed and forgetful Phyllis neglects to keep her promise. This forces Rhoda to take the subway, running through the streets of Manhattan and the Bronx fully regaled in her wedding dress and veil and dashing into her parents' apartment building in one of the most memorable moments in the history of series television.
In a state of shock, Ida refuses Phyllis's profuse apologies, saying "I'll kill you". Phyllis begs everyone in the room to forgive her, but the only one who does is Georgette, who then suggests to Phyllis that she leave before Rhoda arrives. The episode also features special closing credits, showing additional footage of Rhoda (Harper) running down a Manhattan street in her wedding dress and veil accompanied by an alternative version of the theme song played to the tune of Mendelssohn's Wedding March.
For the remainder of the first and second seasons, the show focuses on Rhoda and Joe's new married life. The two move into a penthouse suite in the same building as Brenda. Rhoda advances in her career as a window dresser by opening up a small window dressing business called "Windows by Rhoda" with her old high school friend Myrna Morgenstein (Barbara Sharma). Rhoda uses her own maiden surname "Morgenstern" in her professional dealings as a window dresser and her married surname "Gerard" in her personal life.
During this period, the show was a massive ratings hit on Monday nights, staying near the top of the ratings in both seasons, even faring better than its parent, The Mary Tyler Moore Show. In early seasons, the closing credits of the series featured Rhoda on a New York street trying to imitate Mary Tyler Moore's trademark hat toss, but the cap slips from Rhoda's hand before she can throw it. Upon moving from The Mary Tyler Moore Show to her own eponymous series, Rhoda's Jewish religious and ethnic background seemed to fade as she was no longer unique, and would be surrounded by a host of New Yorkers of different religions and ethnicities.
Throughout the tenure of Rhoda Morgenstern's character being featured on The Mary Tyler Moore Show, her "Jewishness" was discussed on several episodes. Such episodes included: "Some of My Best Friends are Rhoda" from which the subject of anti-Semitism was covered; "Enter Rhoda's Parents", from which Rhoda's parents renewed their wedding vows by a rabbi; and "A Girl's Best Mother Is Not Her Friend", in which Ida wanted to fix Mary up with an eligible bachelor, a man whom she'd deemed inappropriate for Rhoda, as he wasn't Jewish. This candid expression of "Jewishness" changed, however, when Rhoda was spun off in 1974. During the first season of Rhoda, the representation of Rhoda Morgenstern altered from her parent show to fit a more mainstream audience: she was trimmer, more confident, and less "Jewish". Throughout the first season, there were scant references about Rhoda's "Jewishness".
Moreover, there was even a Christmas episode with no mention of the character's Jewish background entitled, "Guess What I Got You for the Holidays". Thus, the creation of Rhoda's own series stifled the representation of "Jewishness" – as Charlotte Brown, the executive producer of Rhoda, conveyed in an interview the display of "Jewishness", "was just 'set dressing' – Ida's brisket, her plastic on the furniture". Ironically, although Harper and Walker achieved great popularity playing characters of the Jewish faith and ethnicity, in real life, neither actress was Jewish.
In the first season of Rhoda, Mary Tyler Moore made four guest appearances as Mary Richards to help with the transition of Rhoda moving from Minneapolis to New York City, getting married, and establishing her new life. The episodes Moore appeared in were: the premiere episode "Joe"; the sixth installment "Pop Goes The Question"; the two-part hour- long episode "Rhoda's Wedding" – which also featured other characters from The Mary Tyler Moore Show such as Lou Grant (Edward Asner), Murray Slaughter (Gavin MacLeod), Georgette Franklin (Georgia Engel), and Phyllis Lindstrom (Cloris Leachman) – and the season finale "Along Comes Mary". During the second season, Moore made no appearances on Rhoda, but Valerie Harper and David Groh were briefly featured as Rhoda and Joe Gerard on The Mary Tyler Moore Show's eleventh installment of the sixth season "Mary Richards Falls in Love".