Further success and production (2014–2025)
In March 2014, Dubey got the male lead in Zee television's soap opera Jamai Raja, in which he plays the role of Siddharth "Sid" Khurana opposite Nia Sharma, the show produced by actor Akshay Kumar and co-produced by Ashvini Yardi, under their own production banner, Grazing Goat Pictures.
In December 2014, Dubey hosted an award event of Zee televisions', Zee Rishtey Awards, along with Shabbir Ahluwalia.
In 2017, Dubey participated in Colors stunt reality show Fear Factor: Khatron Ke Khiladi 8 in its eighth season where he ended up being the 2nd Runner-up while Shantanu Maheshwari was the winner and Hina Khan was the 1st Runner-up.
In November 2017, Dubey was seen as one of the contestants in the Colors comedy show Entertainment Ki Raat along with Dipika Kakar and Asha Negi. He also participated in Star Plus reality show Lip Sing Battle along with wife Sargun Mehta, Rithvik Dhanjani & Asha Negi.
In January 2018, Dubey hosted the Colors singing reality show Rising Star. In June 2018, he also hosted the Star Plus game show Sabse Smart Kaun. In February 2019, Dubey replaced Aditya Narayan to host the seventh season of Sa Re Ga Ma Pa L'il Champs on Zee TV. He also hosted Zee Rishtey Awards in 2014, 2015, 2017, 2018 and 2019.
He made his debut into the digital space alongside Nia Sharma with the web series Jamai 2.0, serving as the reboot of his Zee TV show Jamai Raja. The series opened to good reviews. The second season released in February 2021. His next streaming venture was the web series Matsya Kaand on MX Player, where he played the titular character Matsya.
In 2016, he founded his own production house Dreamiyata Entertainment Pvt Ltd, with his wife Sargun Mehta and co-produced Punjabi films, including Kala Shah Kala and Jhalle (both 2019), Saunkan Saunkane (2022), and Saunkan Saunkanay 2 (2025). In March 2021, Dreamiyata Entertainment produced its first television series Udaariyaan, which aired on Colors TV. Dubey followed this by producing mutilple television shows and streaming ventures across genres.
