Cultural Impact
Martin has had a lasting influence on popular culture, particularly hip-hop and R&B. The series' characters, catchphrases and storylines have been repeatedly referenced in music and popular media decades after its original broadcast. The Miami R&B group Pretty Ricky took its name from Ricky Fontaine, also known as "Pretty Ricky," a character played by Miguel A. Núñez Jr., who appeared in Season 2, Episode 2.
The series has also been frequently referenced by hip-hop artists. Artists including Kanye West, J. Cole, Lil Wayne, Curren$y, T-Pain and Polo G have referenced characters, relationships or catchphrases from the series in their music. Polo G's 2020 single "Martin & Gina" directly references Martin Payne and Gina Waters, while its accompanying music video recreated scenes and visual elements from the sitcom.
The show's influence also extended to viral dance culture. The hip-hop group We Are Toonz cited Martin Lawrence's character Sheneneh Jenkins as the inspiration for their 2013 song and dance "Drop That #NaeNae," which became associated with the popularization of the Nae Nae dance.
The song "Yamz," originally recorded by Masego and Devin Morrison, takes its title and hook from a scene in Martin in which Martin Payne asks, "How can I get to the yams?" while talking to Varnell Hill (played by Tommy Davidson) in Season 2, Epsiode 11. In 2022, Fetty Wap released a rendition of the song, titled "Sweet Yamz", with cover artwork that incorporated a stylized version of the Martin title logo.
Martin was also notable for its integration of hip-hop and R&B culture into a mainstream sitcom. The series featured numerous prominent hip-hop artists, including The Notorious B.I.G., Method Man, Outkast, Snoop Dogg and MC Hammer, as well as R&B artists, including Kenny "Babyface" Edmonds, Brian McKnight, and Keith Washington.