2024 presidential election
Over a year after the recall, Elder began floating the idea of running for president. On April 20, 2023, Elder officially announced his candidacy for president of the United States in the 2024 election. During a television appearance announcing his decision, Elder said "My father was a World War II vet, He served on the island of Guam. He was a Marine. My older brother, late older brother, Kirk, was in the Navy during the Vietnam era. My little brother Dennis actually served in Vietnam in the Army. I'm the only one who didn't serve, and I don't feel good about that. I feel I have a moral, religious and a patriotic duty to give back to a country that's been so good to my family and me. And that is why I am doing this." According to Elder, "America is in decline, but this decline is not inevitable. We can enter a new American Golden Age, but we must choose a leader who can bring us there. That's why I'm running for President."
While Elder announced his candidacy on Fox News, he appeared to break the news to the Washington Examiner one week earlier, on April 14, 2023. Since announcing his candidacy, Elder has appeared on various cable news shows, podcasts, and other media platforms to make his case for the presidency, including The Breakfast Club and Valuetainment's PBD Podcast. Elder claims "America is in decline, but this decline is not inevitable". He has made addressing crime a campaign priority, criticizing district attorneys with connections to billionaire George Soros for failing to "protect people and property". Elder is known for highlighting crime rates in cities like Chicago, Illinois. As a member of the Commission on the Social Status of Black Men and Boys, he is also critical of the Biden administration for "portraying black males as victims" and "ignoring the root causes of their struggles," accusing Democrats of "turning their backs on the very people they claim to support."
In July 2023, Elder criticized the Republican National Committee's (RNC) primary debate qualification rules, requiring each candidate to secure 40,000 individual donors and then hand over their donor information to the RNC. In an op-ed column published in The Hill, he called the requirements "artificial and arbitrary," refusing to "serve as a piggy bank for a political party." Elder has proposed a "Blind Spot" initiative, promising to sign an executive order that would prevent family members of presidents, vice presidents, and members of Congress from profiting off of those positions, both while their family members are in office and five years after the fact. He also supports making illegal immigration a felony at the state level, urging U.S. states to punish "illegal aliens" themselves. On August 22, Elder disclosed his financials, in which he reported to have made $1-$5 million from The Epoch Times and between $100,001 and $1 million from the anti-inflammatory supplement Relief Factor. Elder's disclosure violates guidance from the Office of Government Ethics which requires candidates to provide their exact income, not in ranges as he did.
Despite believing to qualify for the first presidential debate in Wisconsin, the RNC officially announced their list of candidates for the debate and Elder was left out. Elder then responded calling the process corrupt, and announced he would take further action in the form of legal prosecution to ensure he was on the debate stage. After being left out of the first Republican primary debate in late August, Elder criticized the RNC for excluding select polls from Rasmussen Reports, due to alleged connections to Donald Trump's presidential campaign. Rasmussen denied any connection to Trump, prompting Elder to state that “the rules of the game were rigged” to bar him from the debate stage.
Elder subsequently filed a complaint with the Federal Election Commission, accusing the RNC and Fox News of conspiring to leave him out of the debate by failing to apply the debate qualification standards equally. Elder blamed Biden and Vice President Kamala Harris for the U.S.-Mexico border crisis, with more than two million illegal migrants crossing the border for the second consecutive fiscal year in 2023. He also stated that Biden was "stuck" with Harris as his running mate in 2024, criticizing the president for aligning himself with Gavin Newsom and his "unaffordable dystopia" in California. On October 26, 2023, Elder ended his campaign for president, endorsing Donald Trump.