Dolls
Hasbro's first Jem toy line consisted of eight dolls, each packaged with a cassette tape, a few accessories and a poster, priced at $15 per doll. The cassettes contained the theme song "Truly Outrageous" and two other songs performed by Jem and The Holograms or The Misifts. The toy line also included the Jem Star Stage and Jem's Rockin' Roadster. As of June 1986, Jem's sales surpassed those of their competitor Barbie and the Rockers. By September 1987, more than three million dolls had been sold since the toy line was introduced. On September 8, 2011, Hasbro issued a press release announcing its attendance at the New York Comic Con from October 13–16, 2011, where it would be showing new and upcoming products at its booth, including those from Jem and The Holograms.
On June 27, 2012, Integrity Toys, Inc. announced their plans to release a new series of collectible fashion dolls based on the TV series. The special edition Hollywood Jem doll became available at the Hasbro Toy Shop booth during Comic-Con International in San Diego at an approximate retail price of $135. The Jem doll sold out on day two of the convention. On October 5, 2012, the four (then-upcoming) dolls in Integrity Toys' new limited edition collectible line were presented with pictures: Classic Jem, Jerrica Benton, Synergy and Rio Pacheco, with a suggested retail price of $119, to begin shipping in late November 2012. Pre-orders were accepted through Integrity Toys' network of authorized dealers. As of October 2016, Integrity Toys has produced more than 40 different dolls based on the TV show.
In September 2024, The Loyal Subjects inked a deal with Hasbro to relaunch a host of legacy brands, including Jem and the Holograms. In 2025, the company started a collection of dolls, beginning in February with the release of a 12-inch Jem doll. More characters joined the collection in the following months, including Aja, Kimber and Shana.
