innovation.
application of better solutions that meet new requirements, inarticulated needs, or existing market needs

Encompass Boosts Two Innovator ETF Stakes by Over 675 Percent
Encompass More Asset Management made sizable third-quarter investments in several Innovator ETFs, including new stakes in the January and October Power Buffer funds and increases of about 676% in two quarterly accelerated-growth funds. It moved in the opposite direction in the October Ultra Buffer ETF, cutting its stake by 74.3%.
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About innovation
Innovation is the practical implementation of ideas that result in the creation or improvements of goods or services. ISO TC 279 in the standard ISO 56000:2020 defines innovation as "a new or changed entity, realizing or redistributing value". Others have different definitions; a common element in the definitions is a focus on newness, improvement, and spread of ideas or technologies.
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