He Bled Neon is a 2026 American action-thriller film directed by Drew Kirsch starring Joe Cole, Rita Ora, and Marshawn Lynch.
The film premiered at the 2026 South by Southwest Film & TV Festival in the Narrative Spotlight on March 16, 2026.
Contents
Premise
After his estranged brother's mysterious death, Ethan's journey to Las Vegas for his brother's funeral unravels a dark web of crime, forcing him to confront his past as he delves into the city's gritty underworld to uncover the truth, risking everything he holds dear in the process.
Cast
Joe Cole as Ethan
Rita Ora
Marshawn Lynch
Ismael Cruz Córdova
Paul Wesley
Josh Holloway
Production
The film is produced by XYZ Films. It has Drew Kirsch as director, with musician Zhu composing the score in collaboration with Joseph Trapanese.
The cast is led by Joe Cole as Ethan alongside Rita Ora and Marshawn Lynch, as well as Ismael Cruz Córdova, Josh Holloway, and Paul Wesley, who replaced Jack O'Connell.
Principal photography was reported to be taking place in New Mexico in September 2024 and was completed the following month.
Release
He Bled Neon premiered at the SXSW on March 16, 2026.