Overview
is the seventh Japanese-language studio album (tenth overall) by Japanese–American recording artist Hikaru Utada. It was released on June 27, 2018, as her first album under Sony Music Japan sublabel Epic Records Japan. The release coincided with the commemoration of her 20th Anniversary as an artist in Japan. A national tour was announced to support the album in November 2018. The five previously released songs were confirmed in the album track list, for a total of twelve songs, including the title track "Hatsukoi" and the Kingdom Hearts III theme song "Chikai".
Hatsukoi debuted at the top spot of the Oricon Weekly Albums Chart with 203,787 copies sold on its first week or release. This was her overall tenth number-one album in the chart, but became her lowest first-week album sales since Utada Hikaru Single Collection Vol. 2 (2010). The album also debuted at the top spot of the Oricon Weekly Digital Albums Chart with 38,185 downloads, making it the highest first-week download record in the chart's history at the time.
A 2 LP vinyl version was released on November 7, 2018, at the request of her fans. The album was her first vinyl release in 16 years since Deep River. It has a different mastering by Chris Bellman of Bernie Grundman Mastering Hollywood and a limited serial number.
Commercial performance
The album debuted at #1 in 6 different digital stores in Japan. Internationally, the album reached the peak in 7 different countries in the iTunes store, such as Finland, Taiwan, Hong Kong, Singapore, Macau and New Zealand. The album peaked at #4 in the United States, #5 in Canada, Mexico and Australia, #2 in Spain and Brazil, #9 in France and #11 in the United Kingdom. The album charted in top 10 in 22 different countries and charted for a total of 32 countries. In Japan, the album debuted at #1 in Oricon daily chart, selling more than 79,000 copies in the first day alone. It maintained the #1 spot on the second day selling more than 50,000 copies. According to Billboard Weekly, the album sold 204,000 copies in the first week physically and 38,000 digitally. Hatsukoi was the second best selling album by Sony Music globally in the second quarter of 2018.
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