Viewership
Flourished Peony became the first ever TV series in Mango TV to exceed 6 million in reservations. It is the series with the most investment in the history of Hunan Television and Mango TV, securing 40 brand partners prior to its premiere. It became the TV series with the highest average number of ads per episode across all platform, a record later surpassed by its second season In the Name of Blossom.
Since its premiere, the series's viewership has steadily increased, ranking first among provincial satellite TV channels in its time slot according to CSM average ratings. For several days, it topped the ratings and viewership charts on KuYun and Huanwang, also ranking first in both the TV drama ratings and the Yunhe charts. It garnered 6,743 trending topics across the internet; 4,212 being on Weibo. Its main Douyin hashtag reached 14.73 billion views with related hashtags reaching 29.6 billion views. It also dominated the data charts on various platforms such as Datawin, Maoyan, Vlinkage, Guduo, Lighthouse, and Blue Eagle. According to industry tracker Beacon, Flourished Peony topped the mainland China's daily viewership charts for 20 days during the Chinese New Year holiday. According to the CVB 2025 domestic TV drama viewership report released by the National Radio and Television Administration, Flourished Peony aired on Hunan TV during the Chinese New Year, with its premiere attracting 140 million viewers. Related topics on Weibo garnered over 9.7 billion reads, and the series ranked second in viewership among TV dramas on Mango TV in 2025.
The series topped the Maoyan online popularity chart within 20 minutes of its release, and remained there for 10 days. On the third day after its premiere, the series recorded over 100 million views on Maoyan across the entire network. It exceeded 1.5 billion effective playback volumes on Maoyan, surpassing 48 million views per episode during its peak run. It became the champion of Maoyan Drama Popularity Monthly Chart and Maoyan Drama Effective Views Monthly chart. During its peak broadcast period, the series achieved the highest Mango TV Kuyun on-demand average viewership and became the first Mango TV drama to surpass 20 million Kuyun views. It was also the first Mango TV series to exceed 30 million Kuyun views.
After six days of broadcast, the Yunhe market share of the series increased to 20.3%. It is the first Mango TV drama to surpass both 35 million and 40 million views on Yunhe. During its hot-broadcast period, the series reached 40.83 million views per episode on Yunhe, setting an all-time platform record. It also became the first Mango TV drama to surpass 50 million average views per episode on Yunhe. It accumulated 1.274 billion total views and an average of 39.23 million views per episode on Lighthouse. It ranked at No 1 among all costume dramas in average views, held the daily top 1 spot for 20 days and was recognized as a Lighthouse hit drama.
Flourished Peony is the first and only drama in 2025 to surpass 3 on the Datawin Index. It surpassed 2 a total of 27 times and exceeded 2.5 a total of 21 times. After 5 days of broadcast, total views exceeded 1 billion on Mango TV. The series accumulated over 4 billion views, averaging over 130 million views per episode, setting a record for Mango TV. It received a 7.8 rating on Douban, with over 340,000 viewers participating in the rating.
Flourished Peony premiered internationally on multiple platforms including Netflix, VIU, Viki, Line TV, MyVideo, Astro, K+, Vidio, TrueVisions and MOA. The release covered 80 countries and regions including the United States, France, Spain, Portugal, Italy, South Korea and Singapore. The series received a 9.8 rating on Rakuten Viki. In Vietnam, it reached the top position on the K+ platform in real-time views within two days of its premiere.
