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Treat your startup like a science experiment, not a plan
Ries claims startups fail by executing fixed plans under extreme uncertainty instead of running cheap experiments that prove or kill assumptions fast.
Culture · 1 source · Oct 11, 2026Read itThe journal
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About Eric Ries
Eric Ries is an American entrepreneur, blogger, and author of The Lean Startup, a book on the lean startup movement. He is also the author of The Startup Way, a book on modern entrepreneurial management.
Everything about Eric Ries →- Occupation
- entrepreneur, author
- Citizenship
- United States
- Born
- September 22, 1979