Eat were formed in Bath in 1986 by drummer Pete Howard (who had been in The Clash from 1983 to 1986), bassist Tim Sewell, guitarist songwriter Paul Noble, his guitarist brother Max Noble and vocalist Ange Dolittle. They relocated to Kings Cross in London where they would organise their own shows in the midst of the late '80s London rave scene and Tim and Paul would DJ at parties held by the Mutoid Waste Company. The band’s experiences with homelessness and squatting led to them supporting the charity Shelter. Their early sound was variously described as "spaghetti western metal and bluesy funk", "urban blues", a "collage of dip-bag funk and punk, urban blues and Cajun" and by themselves, as a reaction to the press trying to pigeon hole them, as Swampadelia. Their live shows during this period often received positive reviews in the music press. John Dingwall writing in Record Mirror wrote "Are Eat likely to harness this killer noise so that it makes commercial sense?" while Keith Cameron in Sounds (magazine) wrote that they "are totally demon live".
In December 1988 Eat signed with Fiction Records and released the Autogift EP in the following January followed by the Plastic Bag EP in June which was single of the week in Sounds (magazine). These were followed by a single of their cover of The Lovin’ Spoonful’s ‘Summer in the City’. During this period they undertook tours of Europe with The Jesus and Mary Chain and Phillip Boa, as well as UK gigs with the likes of The Wonder Stuff and Ned's Atomic Dustbin
Their debut album, the critically acclaimed ‘Sell Me a God’ was released in October 1989.
The non-album double A-side single Psycho Couch/Alien Detector, released September 1990 on the Non Fiction label, was record of the week in the NME and featured on the short lived revival of the TV show Juke Box Jury where DJ Alan Freeman said it could be a hit but the rest of the panel disagreed. Eat undertook a short UK tour in support of this single in October 1990. By the time this tour concluded Eat were already several weeks into recording a second studio album that was scheduled for release the following February. The band all but split up in November 1990 due to internal conflicts and alleged drug problems and the album was never released. At this time, Paul Noble and Max Noble permanently split from the rest of Eat.