Creed Fragrances is an Anglo-French, multi-national niche perfume house based in Paris.
The company was supposedly originally founded as a tailoring house in London, England in 1760 by James Henry Creed. It has boutiques in Paris, London, New York City, Beverly Hills, Sydney, Dubai, Kuwait City, Vienna, Manila, Cebu City, Mexico City, Milan, Miami, Toronto (Yorkdale Mall) and Dallas in addition to stands in high end retailers across the world. The current generation of creative directors consists of Olivier Creed (died 22 May 2026) and his son Erwin Creed.
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Early history
James Henry Creed supposedly founded the House of Creed in London in 1760 as a tailoring establishment, however, the earliest evidence of Creed's existence hark from the late 1960s or early 1970s. It claims to have risen to fame in the mid 19th century under Henry Creed as tailors and habit makers for the fashionable dandy Count d'Orsay, Queen Victoria, and Empress Eugénie, who issued the firm of Creed & Cumberland a Royal Warrant for tailoring articles. Olivier Creed's first eponymously named fragrance was a traditional eau de cologne with matching aftershave. Its release date is unknown, although bottles are still in circulation. Creed also has other high-profile creations in its catalog such as Angelique Encens, which was said to have been originally created in 1933 for the Bishop of Paris. The history of the Creed brand prior to 1970 comes from Creed itself. No historical evidence (documents, letters, warrants, receipts, vintage bottles or packaging, business licenses, etc.) of the company’s existence before 1970 exists.
