CEOs and senior executives are governed by the board of directors. The proper selection and evaluation of the CEO and the executive team is critical to the company’s performance. Yet there is no established standard framework to evaluate and govern the CEO performance. Aside from Sarbanes Oxley Act legal standard to govern the financial reporting of public companies and hold the CEO & CFO accountable, there are no industry standards to test the CEO competency and actions or to help align the performance of the executive team with the shareholders' interest and performance expectations. One initiative proposes a standardized questionnaire used in annual CEO reviews and senior executive recruitment. These questionnaires help guide CEO strategy and assure the shareholders that the company and its executive team are on the right track. According to the Executive Institute, the top 10 questions every board must ask its CEO, include the following:
Are we in the right business/market segment(s)? What are the growth areas to invest in and loss areas to divest?
What are the emerging PESTEL (Political, Economic, Societal, Technological, Environmental & Legal) risks and opportunities
What market data supports our strategy?
What are our strengths, weaknesses, opportunities and threats (SWOTs)?
What are we doing to address each one of the SWOTs?
What are our core competencies? How we can leverage them better?
What are the operational or execution risks, and how do you manage them?
What are our key performance indicators (KPIs) and targets that help us measure our performance?
How do you plan to achieve those targets and in what timeframe?
How can we build a sustainable competitive advantage?
Every CEO and C-level executive must be able to provide specific answers to the preceding questions, readily and clearly. Additionally, these questions can also be used as a framework for evaluating potential candidates for the succession planning and selection process.