Marketing
On 4 March 2019, the title logo of the film was unveiled at Prayagraj's Kumbh Mela on Mahashivratri. 150 drones were used to light the sky up to form the logo and title of the movie.
The official logo of Brahmāstra was released on the web two days later, while SS Rajamouli – who later served as the film's presenter for its South Indian language versions – and Dhanush presented it in the Telugu and Tamil versions respectively. A forty-second motion logo was also released, with Bachchan's voiceover in it.
In the following weeks, promotional behind-the-scenes videos of the making of the music score for the motion logo, featuring the film's music composer Pritam, and the execution of the title logo's unveiling in the sky, were released.
The following month however, Ayan Mukerji announced the postponement of the release to 2020, and the film logo was deleted from YouTube.
The motion poster of the film with Ranbir Kapoor featuring his character, Shiva, was released on 15 December 2021, while a fan event in support of the poster launch was held in New Delhi, broadcast live by the film's streaming partner, Disney+ Hotstar, on its platform and social media. The poster also announced the release date of part one of the trilogy as 9 September 2022.
This was followed by an event in Hyderabad where the Telugu, Tamil, Malayalam and Kannada versions of the motion poster were released.
The film was seen as one of the most anticipated Hindi releases of 2022.
On Alia Bhatt's birthday, 16 March 2022, a poster and the first prologue of her character, Isha, were released.
Mukerji, Kapoor and Bhatt were featured in the Byju's "Cricket Live" segment of the post cricket show during the inaugural IPL 2022 game, and Kapoor appeared and announced the game in a television commercial.
A promotional announcement video commemorating the film's wrap was released on 29 March 2022.
On 31 May 2022, the film's teaser trailer was released, which also unveiled the release date of the official trailer; an event and fan "meet-and-greet" was held in Visakhapatnam in support of its release. The first-look posters of Bachchan's character, Guru, Nagarjuna's character, Anish, and Mouni Roy's character, Junoon, were released in June.
On 13 June 2022, an announcement video was released, revealing that actor Chiranjeevi will be lending his voice to Kapoor's character, Shiva, for the film's Telugu dubbed version.
A preview screening of the film's trailer was held a day prior to its official release on 15 June 2022 at an event in Mumbai, followed by its 4K version release.
On 13 July 2022, a promotional featurette titled "The Vision of Brahmāstra", featuring Mukerji explaining the mystical universe of various āstras named as Astraverse and the creative vision behind it, was released.
The first single of the film's soundtrack, titled "Kesariya" was shared by Mukerji on his Instagram page on 10 April 2022.
The song's motion poster featured Kapoor and Bhatt's characters, and Mukerji's post was seen to be hinting at the actors' real-life wedding.
A day before their wedding on 14 April,
Mukerji posted the teaser of the song on his Instagram as a wedding gift for the couple.
The teaser of the song's Telugu version, titled "Kumkumala", sung by Sid Sriram, was presented by Rajamouli in May.
The music video was formally released on 17 July on Sony Music India's YouTube account, after being unveiled in a livestream hosted by Bhatt and Mukerji on Instagram, in which they also discussed on the making of the track.
On 31 July 2022, an Instagram filter featuring visuals of various āstras, was released.
On 6 August 2022, a featurette was released featuring Mukerji sharing his complete journey and process till Part One – Shiva from the beginning of his vision for the Brahmāstra film trilogy. A 3D preview screening of the second song from the film's soundtrack, "Deva Deva", sung by Singh, was held in Mumbai that day as well, two days before the single's release.
In the second week of August, hoardings of the film's songs were held up in New York City and LA to promote an "afterparty" livestream,
which took place on 18th, exclusively via YouTube Premium – on Sony Music India's channel. The live stream was in support of the film's third song, "Dance Ka Bhoot" – with Mukerji, Kapoor and Bhatt interacting with fans and discussing the film's music, production, and promotional campaign. A poster of Kapoor's character, featuring a snippet of the song's background music as well as teasing the music video, was released.
On 24 August 2022, a promotional event in support of the film was held in Chennai, led by Kapoor, Rajamouli, and Nagarjuna.
On 27 August 2022, a promotional summit as well as another "meet-and-greet" was held at IIT Bombay, with Kapoor and Bhatt.
On 30 August 2022, a clip featuring an excerpts of Kapoor's character, Shiva, from the film was shared, as part of a ten-day countdown – which ran from 30 August to 8 September – to the film's release. Another clip was released as part of the countdown, featuring Bachchan's character, Guru, the following day, with Mukerji stating he chose 9 September 2022 as the release date as he believes nine is his lucky number.
Kapoor and Bhatt co-starred together in an advertisement campaign of Spotify India, which was released in association with the film, featuring two of the film's songs, "Kesariya" and "Dance Ka Bhoot".
On 1 September 2022, Telugu, Tamil and Kannada versions of the "Vision of Brahmāstra" featurette, featuring Rajamouli explain the Astraverse's themes, were released. The film's release countdown continued with a clip introducing the Vānarāstra, released the same day, with media outlets speculating it to be part of Shah Rukh Khan's confirmed cameo appearance.
On 3 September 2022, a pre-release promo was released in Hindi, Telugu and Tamil to announce the opening of advance bookings for tickets in theatres.
On 4 September, a featurette of the film's action sequences and their filming and choreography, was shared.
On 6 September 2022, a 3D exclusive fan preview screening of the film was announced, which was held in Mumbai the day before the film's release, on 8 September with Kapoor, Bhatt, and Mukerji. Tickets were available via PVR Cinemas' web store, and sold out within minutes of the announcement. A fan-meet and press conference with Mukerji, Kapoor, and Bhatt was also held in New Delhi to promote the film.
