Late 1968
Early Spring 1968: Eldridge Cleaver's Soul on Ice published.
April 6, 1968: Death of Bobby James Hutton, killed in a gunfight with Oakland police.
April 17, 1968: Funeral for Bobby James Hutton in Berkeley, followed by a rally at the Alameda County Courthouse.
April to mid-June 1968: Cleaver in jail.
Mid-July 1968: Huey Newton's murder trial commences. Panthers hold daily "Free Huey" rallies outside the courthouse.
August 5, 1968: Three Panthers killed in a gun battle with police at a Los Angeles gas station.
Early September 1968: Newton convicted of manslaughter.
Late September 1968: Days before he is due to return to prison to serve out a rape conviction, Cleaver flees to Cuba and later Algeria.
October 5, 1968: A Panther is killed in a gunfight with police in Los Angeles.
November 1968: The BPP finds numerous supporters, establishing relationships with the Peace and Freedom Party and SNCC.
November 6, 1968: Lauren Watson, head of the Denver chapter, is arrested by Denver Police for fleeing a police officer and resisting arrest. His trial will be filmed and televised in 1970 as "Trial: The City and County of Denver vs. Lauren R. Watson."
November 20, 1968: William Lee Brent and two accomplices in a van marked "Black Panther Black Community News Service" allegedly rob a gas station in San Francisco's Bayview district of $80, resulting in a shootout with police.
In 1968, the group shortened its name to the Black Panther Party and sought to focus directly on political action. Members were encouraged to carry guns and to defend themselves against violence. An influx of college students joined the group, which had consisted chiefly of "brothers off the block". This created some tension in the group. Some members were more interested in supporting the Panthers' social programs, while others wanted to maintain their "street mentality".
By 1968, the party had expanded into many U.S. cities, including Atlanta, Baltimore, Boston, Chicago, Cleveland, Dallas, Denver, Detroit, Kansas City, Los Angeles, Newark, New Orleans, New York City, Omaha, Philadelphia, Pittsburgh, San Diego, San Francisco, Seattle, Toledo, and Washington, D.C. Peak membership was near 5,000 by 1969, and their newspaper, under the editorial leadership of Eldridge Cleaver, had a circulation of 250,000. The group created a Ten-Point Program, a document that called for "Land, Bread, Housing, Education, Clothing, Justice and Peace", as well as exemption from conscription for black men, among other demands. With the Ten-Point program, "What We Want, What We Believe," the Black Panther Party expressed its economic and political grievances.
Curtis Austin states that by late 1968, Black Panther ideology had evolved from black nationalism to become more a "revolutionary internationalist movement":
[The Party] dropped its wholesale attacks against whites and began to emphasize more of a class analysis of society. Its emphasis on Marxist–Leninist doctrine and its repeated espousal of Maoist statements signaled the group's transition from a revolutionary nationalist to a revolutionary internationalist movement. Every Party member had to study Mao Tse-tung's "Little Red Book" to advance his or her knowledge of peoples' struggle and the revolutionary process.
Panther slogans and iconography spread. At the 1968 Summer Olympics, Tommie Smith and John Carlos, two American track and field medalists, gave the black power salute during the American national anthem. The International Olympic Committee banned them from all future Olympic Games. Film star Jane Fonda publicly supported Huey Newton and the Black Panthers during the early 1970s. She ended up informally adopting Mary Luana Williams, the daughter of two BPP members. Fonda and other Hollywood celebrities became involved in the Panthers' leftist programs. The Panthers attracted a wide variety of left-wing revolutionaries and political activists, including writer Jean Genet, former Ramparts magazine editor David Horowitz (who later became a harsh critic of what he described as Panther criminality), and left-wing lawyer Charles R. Garry, who acted as counsel in the Panthers' many legal battles.
The BPP adopted a "Serve the People" program, which at first involved a free breakfast program for children. By the end of 1968, the BPP had established 38 chapters and branches, claiming more than 5,000 members. Eldridge and Kathleen Cleaver left the country days before Cleaver was to turn himself in to serve the remainder of a thirteen-year sentence for a 1958 rape conviction. They settled in Algeria.
Inspired by Mao Zedong's advice to revolutionaries in The Little Red Book, Newton called on the Panthers to "serve the people" and to make "survival programs" a priority within its branches. The most famous of their programs was the Free Breakfast for Children Program, initially run out of an Oakland church.
The Free Breakfast For Children program was especially significant because it served as a space for educating youth about the current condition of the Black community, and the actions that the party was taking to address that condition. "While the children ate their meal[s], members [of the party] taught them liberation lessons consisting of Party messages and Black history." Through this program, the party was able to influence young minds, and strengthen their ties to communities as well as gain widespread support for their ideologies. The breakfast program became so popular that the Panthers Party claimed to have fed twenty thousand children in the 1968–69 school year.
Other survival programs were free services such as clothing distribution, classes on politics and economics, free medical clinics, lessons on self-defense and first aid, transportation to upstate prisons for family members of inmates, an emergency-response ambulance program, drug and alcohol rehabilitation, and testing for sickle-cell disease. The free medical clinics were very significant because they modeled an idea of how the world might work with free medical care, eventually being established in 13 places across the country. These clinics were involved in community-based health care that had roots connected to the Civil Rights Movement, which made it possible to establish the Medical Committee for Human Rights.
In 1968, BPP Minister of Information Eldridge Cleaver ran for presidential office on the Peace and Freedom Party ticket. They were a big influence on the White Panther Party, tied to the Detroit/Ann Arbor band MC5 and their manager John Sinclair (author of the book Guitar Army), which also promulgated a ten-point program.