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Book claims tiny actions anchored to routines beat willpower for habits
Fogg failed at push-ups for years until he shrank them to two after using the bathroom—the redesign for anyone whose resolutions keep collapsing.
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About B. J. Fogg
Brian Jeffrey Fogg is an American social scientist and author who is a research associate and adjunct professor at Stanford University. He is the founder and director of the Stanford Behavior Design Lab, formerly known as the Persuasive Technology Lab.
Everything about B. J. Fogg →- Occupation
- computer scientist, university teacher, social scientist, author
- Citizenship
- United States
- Born
- 1950, August 7, 1963
- Website
- https://www.bjfogg.com/