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EuroLeague projects club values to triple

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EuroLeague projects club values to triple

5 sourcesUpdated Oct 18, 20261 min read

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EuroLeague projects club values to triple — Photo: Rümeysa Ersoy / Wikimedia Commons (Pexels)

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Paul George says joining the Boston Celtics has renewed his enthusiasm for basketball, and he hopes to make Boston his long-term home; the team is relying on him to stay healthy as it pursues another Eastern Conference title run. Separately, EuroLeague Basketball is advancing a franchise-based expansion plan that projects major growth in club and league valuations, revenue and team distributions over the next decade, as it prepares for possible competition with the NBA’s planned European league. EuroLeague’s 2026 transfer market is also active, with reported roster changes including Mario Hezonja signing with the Cleveland Cavaliers and Thomas Walkup moving to Dubai.

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