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Genius — OpenServe

U.S. Approves First Sunscreen Ingredient in 25 Years — 4dFDA approved bemotrizinol in June 2026, the first new U.S. sunscreen ingredient in more than 25 years; Neutrogena products with BEMT are now hitting shelves.

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Dana Whitfield Safety data showing low skin absorption makes this approval feel like a solid step forward for better protection options.