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Google plans EU spam-policy tweak to avert fines
Tech
— Aug 28, 2026
Google will not apply manual actions under its site reputation abuse policy to European Economic Area search results starting August 30, 2026, effectively separating how parasite SEO demotions are enforced in the EU from elsewhere in the world. The change comes amid EU regulatory scrutiny and DMA penalties, prompting a regional split in spam enforcement and eliciting industry commentary on Google’s stance and strategy.
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