Photography Experiment Leads To Powerful Lesson
Marsha Gillis 11/7/2015
In an effort to "shift creative thinking behind the lens," The Lab (by Cannon) set up an experiment called Decoy. They invite six photographers to a studio for individual photo shoots of a man who has an interesting story. Although the story changes every time - little do the photographers know, they are actually taking pictures of the same man.
As each photographer arrives, they meet Michael, the person who they will be shooting. At first, he is introduced as a self-made millionaire. Then, the story changes... Michael is given the background of having saved someone's life, being an ex-inmate, a commercial fisherman, a psychic, and finally a former alcoholic. The people get to work taking pictures. They place Michael in different positions, alter his clothing, and guide him to use certain facial expressions.
After the sessions conclude, the photographers all meet up to view the photos. That's when Michael reveals that he is not really who he said he was. They then compare the photos... While they subject is the same in all of them, each one looks very similar to the persona that Michael was given. The experiment concludes with the lesson,"A photograph is shaped more by the person behind the camera - than by what is in front of it."